{"id":2148,"date":"2017-08-29T16:11:10","date_gmt":"2017-08-29T16:11:10","guid":{"rendered":"http:\/\/www.silentcartoons.com\/?page_id=2148"},"modified":"2017-08-29T18:30:28","modified_gmt":"2017-08-29T18:30:28","slug":"smservice","status":"publish","type":"page","link":"https:\/\/www.silentcartoons.com\/index.php\/smservice\/","title":{"rendered":"Social Media Service"},"content":{"rendered":" \r\n
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Social Media<\/h1>\r\n

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\nGener\u00e1ln\u00ed \u0159editel spole\u010dnost Hootsuite Ryan Holmes uve\u0159ejnil na sv\u00e9m profilu v s\u00edti LinedIn \u00a0\u0161est zp\u016fsob\u016f, jak pomoc\u00ed reklam v soci\u00e1ln\u00edch m\u00e9di\u00edch roz\u0161\u00ed\u0159it va\u0161i firmu<\/a>\u00a0.\u00a0Zde jsou jeho tipy.<\/em>
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  1. Vyu\u017eijte bezplatn\u00e9 soci\u00e1ln\u00ed m\u00e9dia k beta testov\u00e1n\u00ed placen\u00fdch reklam<\/strong><\/li>\n<\/ol>\n

    Je pravd\u011bpodobn\u00e9, \u017ee ka\u017ed\u00fd den p\u0159id\u00e1v\u00e1te obsah na Facebook, Twitter \u00a0a Instagram – a mo\u017en\u00e1 i LinkedIn a SnapChat.\u00a0N\u011bkter\u00e9 z t\u011bchto p\u0159\u00edsp\u011bvk\u016f budou m\u00edt n\u00e1sledovn\u00edky, jin\u00e9 nebudou.\u00a0Sledujte, kter\u00e9 p\u0159\u00edsp\u011bvky jsou kliknuty, obl\u00edben\u00e9, sd\u00edlen\u00e9 a komentovan\u00e9.\u00a0Tyto p\u0159\u00edsp\u011bvky jsou pak nejlep\u0161\u00edmi kandid\u00e1ty pro reklamu.<\/p>\n

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    1. Vyu\u017eijte funkce c\u00edlen\u00ed<\/strong><\/li>\n<\/ol>\n

      Tradi\u010dn\u00ed reklamy jsou mnohdy ne\u00fa\u010dinn\u00e9.\u00a0Jednou z mnoha p\u0159\u00ednos\u016f reklamy na soci\u00e1ln\u00edch m\u00e9di\u00edch je to, \u017ee soci\u00e1ln\u00ed platformy nab\u00edzej\u00ed velmi \u00fa\u010dinn\u00e9 schopnosti zam\u011b\u0159it se na \u0159e\u0161en\u00ed tohoto probl\u00e9mu.\u00a0Vyu\u017eijte tohoto velmi u\u017eite\u010dn\u00e9ho c\u00edlen\u00ed pro v\u011bt\u0161\u00ed efektivitu reklamy.<\/p>\n

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      1. Opakujte reklamy \u010dasto<\/strong><\/li>\n<\/ol>\n

        I kdy\u017e se to zd\u00e1 nep\u0159\u00edjemn\u00e9 kdy\u017e vid\u00edte tut\u00e9\u017e televizn\u00ed reklamu v ka\u017ed\u00e9 reklamn\u00ed p\u0159est\u00e1vce, opakov\u00e1n\u00ed je efektivn\u00ed zp\u016fsob, jak poslouchat zpr\u00e1vy doma pomoc\u00ed jednosm\u011brn\u00e9 komunikace.\u00a0Ale na reklamn\u00edch kan\u00e1lech, kde je kl\u00ed\u010dov\u00e9 zapojen\u00ed u\u017eivatel\u016f a reklamy se zobrazuj\u00ed p\u0159\u00edmo v\u00a0jejich kan\u00e1lech u\u017eivatel\u016f, je \u010derstv\u00fd obsah to, o\u010d tu b\u011b\u017e\u00ed.\u00a0Proto nadm\u011brn\u011b se opakuj\u00edc\u00ed zas\u00edl\u00e1n\u00ed zpr\u00e1v m\u016f\u017ee skon\u010dit t\u00edm, \u017ee v\u00edce ztrat\u00edte, ne\u017e z\u00edsk\u00e1te.\u00a0Odborn\u00edci na tuto problematiku zjistili, \u017ee nejlep\u0161\u00ed praxe je st\u0159\u00edd\u00e1n\u00ed reklam ka\u017ed\u00e9 t\u0159i a\u017e p\u011bt dn\u00ed.<\/p>\n

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        1. Otestujte text a obr\u00e1zky pou\u017e\u00edvan\u00e9 ve va\u0161ich reklam\u00e1ch na mal\u00fdch vzorc\u00edch<\/strong><\/li>\n<\/ol>\n

          Jednou ze skv\u011bl\u00fdch ctnost\u00ed soci\u00e1ln\u00edch reklam je okam\u017eit\u00e1 zp\u011btn\u00e1 vazba.\u00a0M\u016f\u017eete posoudit \u00fa\u010dinnost sponzorovan\u00e9ho p\u0159\u00edsp\u011bvku b\u011bhem n\u011bkolika minut a sledovat pokro\u010dil\u00e9 analytick\u00e9 zpr\u00e1vy.\u00a0Nejlep\u0161\u00edm postupem je vyzkou\u0161et n\u011bkolik verz\u00ed reklamy s mal\u00fdm publikem, abyste zjistili, co funguje nejl\u00e9pe, a pak pou\u017eijte v hlavn\u00ed kampani v\u00edt\u011bznou reklamu.<\/p>\n

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          1. Pochopte, jak se reklamy prod\u00e1vaj\u00ed v r\u016fzn\u00fdch s\u00edt\u00edch<\/strong><\/li>\n<\/ol>\n

            Nezapome\u0148te, \u017ee udr\u017eov\u00e1n\u00ed rozpo\u010dtu reklamy pro soci\u00e1ln\u00ed m\u00e9dia pod kontrolou znamen\u00e1 p\u0159em\u00fd\u0161let o tom, zda vytv\u00e1\u0159\u00edte reklamn\u00ed kampa\u0148 zalo\u017eenou na zobrazen\u00edch nebo zak\u00e1zk\u00e1ch.<\/p>\n

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            1. Navrhujte reklamy s ohledem na mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong><\/li>\n<\/ol>\n

              V\u00edce ne\u017e\u00a080 procent u\u017eivatel\u016f v roce 2016 p\u0159istupovalo \u00a0k soci\u00e1ln\u00edm m\u00e9di\u00edm na soci\u00e1ln\u00edch s\u00edt\u00ed\u00a0 pomoc\u00ed mobiln\u00edho za\u0159\u00edzen\u00ed. To znamen\u00e1, \u017ee v\u011bt\u0161ina reklam je zobrazov\u00e1na pr\u00e1v\u011b mobiln\u00edch za\u0159\u00edzen\u00edch.\u00a0Va\u0161e mobiln\u00ed reklamy by proto m\u011bly b\u00fdt speci\u00e1ln\u011b navr\u017eeny pro malou obrazovku a obsahovat obr\u00e1zky, kter\u00e9 lze snadno prohl\u00ed\u017eet na kapesn\u00edm za\u0159\u00edzen\u00ed.
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              A pr\u00e1v\u011b v\u00a0tomto je na\u0161e specializace. Vyrob\u00edme V\u00e1m opravdu kreativn\u00ed animovanou reklamu, ve form\u00e1tu \u201eNa v\u00fd\u0161ku\u201c kter\u00e9 m\u00e1 a\u017e dev\u011btkr\u00e1t v\u00edce dokon\u010den\u00fdch zobrazen\u00ed ne\u017e horizont\u00e1ln\u00ed video reklamy. Vertik\u00e1ln\u00ed video toti\u017e p\u0159evezme celou obrazovku u\u017eivatele, co\u017e jej motivuje, aby otev\u0159el reklamu a z\u00edskal tak pln\u00fd audiovizu\u00e1ln\u00ed z\u00e1\u017eitek.\u00a0U horizont\u00e1ln\u00edch vide\u00ed m\u016f\u017ee mobiln\u00ed u\u017eivatel st\u00e1le vid\u011bt dal\u0161\u00ed novinky a p\u0159\u00edsp\u011bvky pod va\u0161\u00ed reklamou co\u017e odv\u00e1d\u00ed jeho pozornost.\u00a0Teprve s vyu\u017eit\u00edm vertik\u00e1ln\u00edho videa je mo\u017en\u00e9 je pln\u011b pono\u0159it, se 100% pozornost\u00ed na va\u0161i reklamu – a to i na n\u011bkolik sekund.<\/strong><\/h4>\n

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              \"\"<\/strong>Soci\u00e1ln\u00ed m\u00e9dia a reklama<\/strong><\/h2>\n

              Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee se digit\u00e1ln\u00ed reklama stala kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed v\u011bt\u0161iny marketingov\u00fdch kampan\u00ed.\u00a0A pravd\u011bpodobn\u011b tak\u00e9 nen\u00ed p\u0159ekvapen\u00edm, \u017ee Facebook je jedn\u00edm z nejv\u011bt\u0161\u00edch hr\u00e1\u010d\u016f v oblasti digit\u00e1ln\u00ed reklamy, co\u017e nazna\u010duje, \u017ee reklama v soci\u00e1ln\u00edch m\u00e9di\u00edch je p\u0159edn\u00ed a st\u0159edovou sou\u010d\u00e1st\u00ed digit\u00e1ln\u00edho reklamn\u00edho sv\u011bta.
              \nP\u0159\u00edjmy z\u00a0reklamy Facebooku byly ve t\u0159et\u00edm \u010dtvrtlet\u00ed roku 2016\u00a0v\u00edce ne\u017e 6,8 miliardy USD.\u00a0Ale ani ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b nejsou pozadu, proto\u017ee Twitter\u00a0ve stejn\u00e9m obdob\u00ed\u00a0p\u0159in\u00e1\u0161\u00ed 545 milion\u016f dolar\u016f do p\u0159\u00edjm\u016f z reklamy.\u00a0Spole\u010dnost Snapchat\u00a0v roce 2016 utr\u017eila\u00a0367 milion\u016f dolar\u016f\u00a0z reklamy pot\u00e9, co spustila reklamn\u00ed platformu p\u0159ed v\u00edce ne\u017e rokem.\u00a0Celkov\u00e9 v\u00fddaje na soci\u00e1ln\u00ed reklamu v roce 2016 by m\u011bly dos\u00e1hnout\u00a032,97 miliardy dolar\u016f.\u00a0Pokud jde o n\u00e1vratnost investic, v\u00edce ne\u017e\u00a095 procent mana\u017eer\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed tvrd\u00ed, \u017ee spole\u010dnost Facebook nab\u00edz\u00ed nejlep\u0161\u00ed n\u00e1vratnost, po n\u00ed\u017e n\u00e1sleduj\u00ed Twitter a Instagram.<\/p>\n

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              Co je reklama v soci\u00e1ln\u00edch m\u00e9di\u00edch?<\/strong><\/h2>\n

              Jednodu\u0161e reklama v soci\u00e1ln\u00edch m\u00e9di\u00edch je jak\u00fdkoli placen\u00fd obsah v s\u00edti soci\u00e1ln\u00edch m\u00e9di\u00ed.\u00a0Mo\u017enosti vych\u00e1zej\u00ed z jednor\u00e1zov\u00e9ho pov\u00fd\u0161en\u00ed jak\u00e9hokoliv p\u0159\u00edsp\u011bvku na placenou reklamn\u00ed kampa\u0148. Ka\u017ed\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 pak nab\u00edz\u00ed r\u016fzn\u00e9 mo\u017enosti (viz d\u00e1le).<\/p>\n

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              \r\n \r\n Facebook<\/strong> <\/a>\r\n <\/div>\r\n
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              \"\"Facebook a Video reklama<\/strong><\/h2>\n

              Typy reklam \u2013 podpora Vertik\u00e1ln\u00edho videa<\/h3>\n

              Facebook \u2013<\/strong> Vertik\u00e1ln\u00ed videa podporuje, \u00a0publikuje bez \u010dern\u00e9ho ohrani\u010den\u00ed, po\u017eadovan\u00fd pom\u011br stran z\u00e1vis\u00ed na c\u00edli kampan\u011b, ale obvykle pracuje 16: 9.<\/p>\n